The Brief
Refugee Women's Network resettles, educates, and financially and socially empowers hundreds of refugee women in the Atlanta community each year. As an intern over the summer of 2023, my goal was to elevate their visual image to represent their work in the Atlanta community.
Research
Refugee Women's Network is a highly collaborative community. I wanted to center the voices of RWN's community leaders in the branding, so I organized a series of codesign workshops to gather their insights.
Community leaders brainstormed concepts about how the clients of Refugee Women's Network should feel when interacting with services and how Refugee Women's Network wanted to define its identity.
After the workshops, I synthesized their ideas in Figma.
Across different groups and activities, trends emerged. Above all, community leaders wanted to provide the women of Refugee Women's Network:
Safety
Community
Hope
They also felt that at its core, Refugee Women's Network should be reliable, friendly/approachable, creative, and vibrant.
